About Us

XIAONING is a leading used car remarketing solution provider in China, specializing in end-to-end solutions for automobile auction sales, as well as business insights gleaned through industry intelligence and data analysis. As a key product in the company’s product mix, XIAONING Auction features a sophisticated auction site network connecting about 300 cities through our wholly owned mobile auction platform bridging buyers and sellers throughout China to both distributors and car manufacturers. Through its simple yet efficient and reliable auction services, the platform is transforming the vehicle circulation experience with car dealers, manufacturers, and automobile leasing companies.

History

• February 2015 XIAONING is founded.
• May 2015 XIAONING starts its used car auction business.
• February 2019 XIAONING undergoes dramatic growth, and Charles Zong is appointed as CEO.
• April 2019 XIAONING enters into a strategic cooperative relationship with the Wintop Group.
• May 2019 XIAONING enters into a strategic cooperative relationship with the Zhongsheng Group.
• August 2019 XIAONING enters into a strategic cooperative relationship with GWM (Great Wall Motor).
• Feb 2020 XIAONING launches its online auction platform in China.
• July 2020 All-new XIAONING Auction officially launches.
• August 2020 XIAONING enters into a strategic cooperative relationship with FTMS (FAW Toyota).
• September 2020 XIAONING Auction’s service network covers 30 major Chinese cities.
• September 2021 XIAONING’s service reaches nearly 300 cities in China, and its full service network covers 40 major Chinese cities.
• Oct 2021 XIAONING launches “Wu You Jian” (ConfiCheck) to increase buyers confidence
• Dec 2021 XIAONING Dealer Awards first award gala
• Dec 2021 Xiaoning Institude launches to help the used car industry enhance talent development
• Apr 2022 First vehicle appraisal professional training at Xiaoning Institute is facilitated
• Apr 2022 XIAONING launches the night auction session “Cars Night Show” providing comprehensive services across buyers and sellers

Our Value

Client Centric

• We help our clients to achieve more.
• We are driven by our clients’ successes.

Excellence

• Efficiency is the cornerstone of our success. We believe in simplicity and effectiveness.
• Excellence is in each and every car with passion and love. Pursue for perfection.

Mutuality

• Respect for every employee. Invest in team members career development, from practice to learning. Grow together.
• Empower our clients, industrial peers to achieve more, and thrive together.

Sustainability

• True value. Integrity.
• Sustainable development.